Case Study — Penguin Swim School
Two years of work on one brand's online presence.
Project overview: Penguin Swim School is a Singapore swimming school offering lessons for infants through adults, including private, group, ladies-only and special-needs classes.
Business context: Parents and adult learners need to quickly understand programmes, coaches, locations and how to enquire.
Challenge: Present a wide programme range clearly, without overwhelming a first-time visitor.
Proposed solution: A structured, programme-led website with clear sections for all-ages programmes, expert coaches, flexible locations and safety.
My responsibilities: Work on the brand's website and online presence over two years, as stated in Zubair's own account of this work.
Technologies: Website development and SEO, as presented in this portfolio.
Verified results: None are claimed here. No traffic, revenue, conversion or ranking figures have been verified for this project, so none are shown.
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